Harnessing raw nature to replace single-use plastics, Equo Straws has launched with a 100% biodegradable and compostable straw using natural ingredients sourced from local farming communities.

Unveiled on May 18 on Kickstarter, they hit their funding goal within 30 days and intend to produce four flavors of eco-friendly straws through the company’s innovative use of materials from nature.

Tran-Vu, who previously worked in brand management for consumer goods companies like Unilever, LG, and Bacardi, was inspired to build a sustainable future for her nephew while working to support local economic growth and job creation in her parents’ hometown in Vietnam.