Meet 2023 SI Swimsuit Rookie Mady Dewey

Meet 2023 SI Swimsuit Rookie Mady Dewey

Last year’s Swim Search winner returns to the magazine this month.

Fashion & Beauty

Earlier this year, having won the 2022 Swim Search, SI Swimsuit’s annual open casting call, Mady Dewey found herself working in Puerto Rico with photographer Ben Watts. The results of their efforts will be seen next week as the CEO and podcast host returns to the fold as a rookie in the 2023 SI Swimsuit Issue.

“We are thrilled to welcome back Mady as the Swim Search ’22 winner and rookie for the 2023 issue,” says MJ Day, SI Swimsuit editor in chief. “Her dedication to creating change mixed with her professionalism and positive attitude combine brilliantly—She is a force to be reckoned with!”

Dewey, who almost didn’t apply for the Swim Search, traveled to the Dominican Republic as a finalist in that program last year. She says she is thrilled to be back for her rookie year, working with a franchise she deems bold, empowering, feminine, strong and progressive.

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“I can’t even describe how it feels to be a Sports Illustrated Swimsuit rookie,” Dewey says. “Like I say it out loud, and I still don’t fully recognize that that’s what’s happening right now. It’s an honor. I cannot even begin to explain how grateful I am for the chance to even do this once, let alone now to get to come back and be a rookie and just to have the opportunity to try something new, try something outside of what I do day in and day out has been such a joy.”

Despite a bit of rain on the morning of her photo shoot, Dewey says she and the SI Swimsuit team all brought incredible energy to set and the day turned out amazingly.

“I really appreciate how we just came together and we’re like, we’re gonna make this happen, and we totally did,” she says. “We’re using so many fun props and like different positions. Last time I was just on the beach, so it’s really fun to just be exploring all around this time.”

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