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Growing consciousness for health and wellness among American customers has been driving rapid changes in the food business. According to L.E.K. Consulting’s 2018 food and beverage survey, 93% of consumers want to eat healthy at least some of the time, with 63% trying to eat healthy most or all of the time. Health-oriented food primarily includes fresh, natural, additive-free and sustainably produced food.

But it is also important to understand that healthy eating is not only about being in good physical condition. For today’s customers, especially the Millenials and Gen Z, it is a lifestyle choice and expression of their individual identity. Consumer desires reign supreme— and the restaurant industry is changing itself to meet them.

The brands that consumers eat and drink have to be a reflection of their personal values, which means before they buy into anything they want to be made aware of things like the origin story, sustainability endeavors, corporate ethics, etc.

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Therefore, getting into a healthy food business involves more than just adding a few soups and salads in your restaurant menu. It takes a whole lot of research and strategy to get it right.

People are increasingly choosing restaurants that offer more than just good food. There has to be a fine balance of taste, authenticity, health, and transparency.

So how can you be a part of this accelerating trend? Here are five go-to tips.

Read more:

https://www.restolabs.com/blog/restaurant-guide-rising-trend-health-food-businesses-and-how-you-can-be-part-it