www.yahoo.com
Ryan Reynolds' Aviation Gin line is acquired by Diageo for $610 million
While the big actor paydays right now are coming from film and series auction deals won by streaming services, hitting the bottle has become a pretty good way for stars to supplement their incomes. Ryan Reynolds is at the center of a deal today where Diageo acquired Aviation American Gin. The deal is an estimated $610 million depending on sales, with a $335 million upfront payment. Reynolds was introduced to Aviation by WME and Endeavor’s Talent Ventures group and became front man for the gin, which he says is his favorite spirit.
Business
While the big actor paydays right now are coming from film and series auction deals won by streaming services, hitting the bottle has become a pretty good way for stars to supplement their incomes. Ryan Reynolds is at the center of a deal today where Diageo acquired Aviation American Gin. The deal is an estimated $610 million depending on sales, with a $335 million upfront payment. Reynolds was introduced to Aviation by WME and Endeavor’s Talent Ventures group and became front man for the gin, which he says is his favorite spirit.