How to use your Instagram as a Marketing Tool
Instagram can be one of the most powerful marketing tools you have to market your business and attract new customers, if you know how to do it right. Today instagram is one of the largest social networks in the world with over 800 million users, so for anyone wanting to spread the word about a business, service or brand, the platform is hard to ignore. Instagram also has the highest engagement rate of all social networks, and if used correctly can significantly increase traffic to your business.
There are several easy things that actually work and can be done to an instagram account without spending any cash. The most important of them all is consistency. With so may accounts out there, you want your audience to stay interested in your content. Instagram is in many ways like watching a movie or a soap opera; people keep going back to certain accounts because they want to see what is coming up next. On that note, content should not only be constant but also rich in quality and information. Remember that instagram is a very visual platform so great photos always help.
Other very simple but extremely effective things are:
- using relevant hashtags and always adding location to your stories and posts so new people in your area can actually find you.
-switching to a business account
-writing an interesting and helpful bio so your viewers understand exactly what you do/sell
-post at your peak hours (you can easily find those in your account's insights)
-answer all inquiries you get on your DMs (direct messages) - great customer service is a big plus
-keep a constant stream of interesting stories, but do not overdo it
-engage with your audience and answer all comments to your posts.
-follow, comment, like several accounts you are interested in, and very likely they will return the love
Last but not least, make sure you set up your Instagram posts to automatically post on facebook as well, so your reach is even greater!!